mocrosoft get caught after making their latest Ad campaign on a MAC!

Hunter · 25-09-08, 10:29

ha! twats!

Flickr user LuisDS found that metadata on the creative copy of the “stereotyped PC user” and other photos appearing on Microsoft’s “I’m a PC” website revealed that they were produced using Macs running Adobe Creative Suite 3. One might expect that Microsoft would use Windows PCs running its own Microsoft Expression Studio software, which as the company advertises, “takes your creative possibilities to a new level.”

Apparently, neither Windows PCs nor Expression Studio are up to the task of taking on Apple and destroying its globe enshrouding “Get a Mac” campaign. The image of John Hodgman as a troubled PC struggling with Vista-related problems has pushed Microsoft to defend itself with a $300 million campaign to take control of the “conversation about Windows,” using Macs as needed to get the message produced.

When LuisDS checked on the photos again this morning after publishing the metadata details on Flickr last night, he found that Microsoft has scrubbed the revealing details from the work, an effort that also resulted in the 272 KB photo ballooning to 852 KB

Microsoft’s ‘I’m a PC’ Ads Created On Macs — RoughlyDrafted Magazine

Splat · 25-09-08, 10:44

To be fair most of the pictures and websites are not handled directly by Microsoft but by advertising agencies. There, most back-end PCs will be Wintel, but production and creatives will be using Macs.

Hunter · 25-09-08, 10:51

yeah but come one... obvious fuck up publicity wise

its like them admitting their own stuff is shite

Alex Dangerfield · 25-09-08, 11:12

Quote:

Originally Posted by Hunter

yeah but come one... obvious fuck up publicity wise

its like them admitting their own stuff is shite

It's not the first time this has been highlighted as it's happened plenty of times before -not that joe bloggs pc buyer really cares either way, it's just an opp for us mac poseurs to have a chuckle and for a few geeks to convince themselves they have "insider info"

Macs have been pretty much industry standard for creative work since.. well, always. I doubt MS could find an agency that only ran MS only systems.

Their stuff is shite though.

25-09-08, 10:29	#1
Hunter Should Get Out More Join Date: Jan 2008 Posts: 6,986 Casino cash: £667000 Blog Entries: 1 Thanks: 3 Thanked: 27/26	mocrosoft get caught after making their latest Ad campaign on a MAC! ha! twats! Flickr user LuisDS found that metadata on the creative copy of the “stereotyped PC user” and other photos appearing on Microsoft’s “I’m a PC” website revealed that they were produced using Macs running Adobe Creative Suite 3. One might expect that Microsoft would use Windows PCs running its own Microsoft Expression Studio software, which as the company advertises, “takes your creative possibilities to a new level.” Apparently, neither Windows PCs nor Expression Studio are up to the task of taking on Apple and destroying its globe enshrouding “Get a Mac” campaign. The image of John Hodgman as a troubled PC struggling with Vista-related problems has pushed Microsoft to defend itself with a $300 million campaign to take control of the “conversation about Windows,” using Macs as needed to get the message produced. When LuisDS checked on the photos again this morning after publishing the metadata details on Flickr last night, he found that Microsoft has scrubbed the revealing details from the work, an effort that also resulted in the 272 KB photo ballooning to 852 KB Microsoft’s ‘I’m a PC’ Ads Created On Macs — RoughlyDrafted Magazine
	KARMA... THE GREAT LEVELLER...

25-09-08, 10:44	#2
Splat Really Bored Join Date: Jan 2008 Location: Lost in space Posts: 3,731 Casino cash: £1154785 Thanks: 12 Thanked: 30/29	Re: mocrosoft get caught after making their latest Ad campaign on a MAC! To be fair most of the pictures and websites are not handled directly by Microsoft but by advertising agencies. There, most back-end PCs will be Wintel, but production and creatives will be using Macs.

25-09-08, 10:51	#3
Hunter Should Get Out More Join Date: Jan 2008 Posts: 6,986 Casino cash: £667000 Blog Entries: 1 Thanks: 3 Thanked: 27/26	Re: mocrosoft get caught after making their latest Ad campaign on a MAC! yeah but come one... obvious fuck up publicity wise its like them admitting their own stuff is shite
	KARMA... THE GREAT LEVELLER...

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mocrosoft get caught after making their latest Ad campaign on a MAC!

ha! twats! Flickr user LuisDS found that metadata on the creative copy of the “stereotyped PC user” and other photos appearing on Microsoft’s “I’m a ...