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mocrosoft get caught after making their latest Ad campaign on a MAC!
ha! twats!
Flickr user LuisDS found that metadata on the creative copy of the “stereotyped PC user” and other photos appearing on Microsoft’s “I’m a ...
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mocrosoft get caught after making their latest Ad campaign on a MAC!
ha! twats!

Flickr user LuisDS found that metadata on the creative copy of the “stereotyped PC user” and other photos appearing on Microsoft’s “I’m a PC” website revealed that they were produced using Macs running Adobe Creative Suite 3. One might expect that Microsoft would use Windows PCs running its own Microsoft Expression Studio software, which as the company advertises, “takes your creative possibilities to a new level.”
Apparently, neither Windows PCs nor Expression Studio are up to the task of taking on Apple and destroying its globe enshrouding “Get a Mac” campaign. The image of John Hodgman as a troubled PC struggling with Vista-related problems has pushed Microsoft to defend itself with a $300 million campaign to take control of the “conversation about Windows,” using Macs as needed to get the message produced.
When LuisDS checked on the photos again this morning after publishing the metadata details on Flickr last night, he found that Microsoft has scrubbed the revealing details from the work, an effort that also resulted in the 272 KB photo ballooning to 852 KB
Microsoft’s ‘I’m a PC’ Ads Created On Macs — RoughlyDrafted Magazine
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Re: mocrosoft get caught after making their latest Ad campaign on a MAC!
To be fair most of the pictures and websites are not handled directly by Microsoft but by advertising agencies. There, most back-end PCs will be Wintel, but production and creatives will be using Macs.
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Re: mocrosoft get caught after making their latest Ad campaign on a MAC!
yeah but come one... obvious fuck up publicity wise
its like them admitting their own stuff is shite
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Re: mocrosoft get caught after making their latest Ad campaign on a MAC!

Originally Posted by
Hunter
yeah but come one... obvious fuck up publicity wise
its like them admitting their own stuff is shite
It's not the first time this has been highlighted as it's happened plenty of times before -not that joe bloggs pc buyer really cares either way, it's just an opp for us mac poseurs to have a chuckle and for a few geeks to convince themselves they have "insider info"
Macs have been pretty much industry standard for creative work since.. well, always. I doubt MS could find an agency that only ran MS only systems.
Their stuff is shite though.
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